N. American Retail Holding Company


  • Largest mass merchant in Canada was experiencing significant declines in margin due to competitive pressures


  • Retained to develop a new retail concept that had not previously existed in the market
  • Undertook an analysis of global retail concepts to define a concept that would work in the Canadian market
  • Completed market, consumer and competitive analysis to adapt the concept to the Canadian market
  • Developed a detailed financial model to identify financial impact under a series of scenarios


  • Delivered a retail concept that included a merchandise profile of a typical store
  • Identified market potential and number of stores market could support
  • Developed roll-out plan that included a pilot program