Situation:
- Largest mass merchant in Canada was experiencing significant declines in margin due to competitive pressures
Engagement:
- Retained to develop a new retail concept that had not previously existed in the market
- Undertook an analysis of global retail concepts to define a concept that would work in the Canadian market
- Completed market, consumer and competitive analysis to adapt the concept to the Canadian market
- Developed a detailed financial model to identify financial impact under a series of scenarios
Results:
- Delivered a retail concept that included a merchandise profile of a typical store
- Identified market potential and number of stores market could support
- Developed roll-out plan that included a pilot program
