Major European Retail Holding Company


  • London based client’s retail operations consisted of physical stores spanning 3 different brands in the home improvement & decor market
  • Looking to establish an online presence that was a unique brand in the home decor space and leveraged their existing operations


  • Led a team of consultants to develop the concept, brand attributes, launch plan, merchandise composition and competitive positioning
  • Developed a business case for the new business


  • CEO of the holding company accepted the plan as presented and provided go-ahead for the concept