Hospitality Division of Media Company

Situation:

  • Our client was distant number 2 in the market, experiencing slow decline in the business and a continuing loss from operations

Engagement:

  • Retained to identify opportunities to capture market share and improve profitability
  • Undertook research with client’s customers, end consumers and hotel operators to understand market trends and customer pain points
  • Repositioned our client’s product to better align with needs of the target audience. Ran multiple trials in key markets to understand product acceptance
  • Revised product pricing and sales

Results:

  • 150% increase in sales within 18 months at expense of market leader
  • Returned business to profitability