Global Fashion Brand

Situation:

  • Global fashion brand with $500MM in US sales
  • 5 CEOs in 5 years. We were retained by the incoming CEO to undertake a complete review of the business and recommend a plan for turning around the business

Engagement:

Our analysis included a thorough review of:

  • Market & competitive positioning
  • Customer feedback
  • A review of all key functions and processes, including merchandising, marketing, store operations, supply chain along with planning & allocation

Results:

  • Developed a 50 point action plan for the client to implement. All recommendations were accepted
  • Recommendation on key executive positions
  • Detailed repositioning for the business and impact analysis on marketing, merchandising and product development
  • Engagement led to multiple additional projects focused on implementation of recommendations