Department Store Chain

Situation:

  • $15bn US based department store
  • Was looking to identify $100MM in savings in marketing to re-invest in the business

Engagement:

  • We developed a proprietary approach focused on understanding the effectiveness of individual marketing programs
    • At a campaign level
    • By marketing vehicle
    • By market
    • By offer type

Results:

  • Identified over $150MM in savings which the client agreed to implement. Focus was on improving the effectiveness of programs based on detailed analysis which would result in maintained sales at a lower spend.
  • Program was successfully replicated at multiple companies