Situation:
- $15bn US based department store
- Was looking to identify $100MM in savings in marketing to re-invest in the business
Engagement:
- We developed a proprietary approach focused on understanding the effectiveness of individual marketing programs
- At a campaign level
- By marketing vehicle
- By market
- By offer type
Results:
- Identified over $150MM in savings which the client agreed to implement. Focus was on improving the effectiveness of programs based on detailed analysis which would result in maintained sales at a lower spend.
- Program was successfully replicated at multiple companies
