Stop Doubling Down on Your Failing Strategy

By Freek Vermeulen and Niro Sivanathan By the end of the 1990s the British music company HMV was on top of the world. Its business model—operating Main Street stores in which customers could browse through a wide collection and listen to tracks with an in-store headset before they decided whether to buy a CD—had delivered […]


Pipelines, Platforms, and the New Rules of Strategy

By Marshall W. Van Alstyne, Geoffrey G. Parker and Sangeet Paul Choudary Back in 2007 the five major mobile-phone manufacturers—Nokia, Samsung, Motorola, Sony Ericsson, and LG—collectively controlled 90% of the industry’s global profits. That year, Apple’s iPhone burst onto the scene and began gobbling up market share. By 2015 the iPhone singlehandedly generated 92% of […]


Why Strategy Execution Unravels—and What to Do About It

By Donald Sull, Rebecca Homkes and Charles Sull Since Michael Porter’s seminal work in the 1980s we have had a clear and widely accepted definition of what strategy is—but we know a lot less about translating a strategy into results. Books and articles on strategy outnumber those on execution by an order of magnitude. And […]


What Everyone Gets Wrong About Change Management

By N. Anand and Jean-Louis Barsoux Corporate transformations still have a miserable success rate, even though scholars and consultants have significantly improved our understanding of how they work. Studies consistently report that about three-quarters of change efforts flop—either they fail to deliver the anticipated benefits or they are abandoned entirely. Because flawed implementation is most […]


Know Your Customers’ “Jobs to Be Done”

By Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan For as long as we can remember, innovation has been a top priority—and a top frustration—for leaders. In a recent McKinsey poll, 84% of global executives reported that innovation was extremely important to their growth strategies, but a staggering 94% were dissatisfied with their […]